Friends of mine took over a growing tree farm in Virginia after the owner transitioned out of the business and soon after passed. These men are unique owners in that they are extremely hands-on with their business. If you meet them during the week, they’ll likely be in the field planting, watering, pruning or tagging trees. They’re down-to-earth and enjoy putting a quality product in customers’ hands. For these reasons, I wanted to create something strong and dependable. We wanted something that would immediately communicate the business while being easily recognizable without text.