Pure Benefits

A friend stepped out into the market as a full-time esthetician and needed a solid image to help her market effectively. We wanted something clean, modern and high-end. During the exploratory phase, I focused on the fact that the target market was predominantly female. I experimented with the letter shapes “P” and “B”, along with how they might interact with the vesica piscis shape. The end result was a very modern brand signature along with a high quality brand mark.