Hope Church
Backstory:
While working at Hope Church, I was tasked with rebranding the church’s identity. Because of the simplicity of our core word (hope), we wanted something simple that would communicate brightness, transformation and light at a glance. After playing around with several concepts, the idea of sun through a window kept emerging. We simplified the idea of a window and segmented rays of light to make a light-bursting brand mark which could be used in numerous ways.
Primary Logo:
Department Identity:

Brand Pack:


