Fiddlehead

Years ago, a chef and restaurant owner approached the company I worked with to create a logo for a restaurant and catering service. The client had a name derived from the seasonal delicacy called fiddlehead ferns. I was asked to create a unique identity and ensure it could be reproduced and implemented in a variety of mediums. At the time, I had no idea what fiddlehead ferns were, but after researching the asparagus-like shoots, I created a brand signature the owner fell in love with.