Faith Church

When Faith Assembly of God wanted to rebrand, there were two main issues. One was the name. In the twenty-first century, the word “assembly” isn’t always immediately recognizable as “church”. Secondly, the area in which Faith was located had grown and now had a broader tapestry of individuals who called it home. In order to remain true to its pentecostal culture, an embellished serif font was chosen as the primary brand font. A brand mark was designed that spoke to light, growth, Faith’s five values, as well as the Trinity and the triad (the area in which Faith Church is located).