Global Community Works

A businessman had a dream to provide rural communities with access to larger markets and improvements to their way of life through resource development and networking. The need was to create an identity that immediately communicated collaboration and grass-roots, organic, wholesome strength. The immediate opportunities were with coffee growers and local businesses in Guatemala. In the interview, 5 areas of strategic focus were highlighted and these became the core for the visual identity. Colors were assigned to each focus area and the “huddle” brand icon was created with tear-drops representing the 5 areas of strategic focus.