Liberty Technical Solutions

The owner of a technical support and IT specialist company reached out to me to rebrand their company and provide collateral for sales material for clients. The largest point raised by their clients was how liberating it felt to be able to call someone and know they would fix whatever technical issues they had. One client said they felt “freed up” to get back to focusing on their business. In lieu of this, we decided to pursue a “soft” concept for identity that connected to this idea of freedom and resilience. We used a strong, clean typeface to reinforce trustworthiness and structure and provided the business with assets to use in-house.