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Springfield One

Backstory:

Church leaders from multiple denominations in Springfield, Missouri wanted to collaborate together and decided to meet together for worship and prayer to unify believers in the city. Out of this “Springfield ONE” was formed and I was asked to create graphics and promotional material for it. In order to not align with any specific denomination or group, I kept this simple and modern. I wanted to include the idea of coming together, so I experimented with graphic variations of brackets and parentheses. I also wanted to play off of the letters “S” and “O” and use the numerical “1” in the brand mark. The result was simple and visually interesting.

Brand Mark:

Brand Signature:

Brand Nomenclature Ideas: